De Amerikaanse presidentsverkiezingen 2004
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dinsdag, november 25, 2003
Een keer in de vier jaar bemoeien tv- en filmsterren zich met de politiek. Dan staan ze in de rij om een kandidaat te steunen, tot groot genoegen van de kandidaat. Maar helpen die steunbetuigingen wel? Volgens Larry Sabato, directeur van het center for Politics van de Universiteit van Virginia en deskundig op het gebied van sterren en politiek hebben die steunbetuigingen geen enkele invloed: “[W]ho would vote for someone because Ben Affleck is for them? They’d have to be a blithering idiot. Generally, the blithering idiots are in the movie theaters on Election Day.”
Niet dat de sterren helemaal overbodig zijn: “Celebrities still matter. They attract media in droves and media coverage permits the candidate to get across his or her message. It’s unpaid media that may have more credibility than paid media. That’s the impact. The celebrity creates an opportunity for the candidate to get a message across, but the candidates have to do the selling job.” Maar verder is het belang van sterrensteun gering: “The average local union president is more valuable than any of those stars because the union guy can produce votes,” zegt Sabato. “Celebrities? Most of them couldn’t get their spouses to endorse their choice. This is of great fascination to readers of Variety, and not to any real people — thank goodness.” Toch zijn de kandidaten blij met al die steun uit Hollywood. Kijk maar welke grote namen Democratisch kandidaat Howard Dean steunen: Martin Sheen, Whoopi Goldberg, Michael Douglas, Catherine Zeta-Jones, Rob Reiner, Al Franken en Melissa Etheridge, bijvoorbeeld. Wie zou die niet op zijn lijstje fans willen hebben? Fans van John Kerry: ondermeer Dennis Hopper, Kathleen Turner, Moby, Aaron Sorkin (schrijver van tv-serie The West Wing) en Quincy Jones. Al Sharpton: Sean “P. Diddy” Combs en Jay-Z. Dennis Kucinich: Ben Affleck, Danny Glover, Ed Asner, Joaquin Phoenix, Willie Nelson en Michelle Shocked. De omgekeerde weg wordt ook bewandeld, kijk naar Ronald Reagan en Arnold Schwarzenegger. Dat is wel relevant volgens Larry Sabato: “A celebrity endorsement rarely affects any campaign significantly, but a celebrity who is a candidate starts out with two big advantages: wealth and high name identification. That combination can produce a party nomination in many cases. [I]t’s a rare party chairman who wouldn’t happily settle for an intelligent, politically oriented celebrity to carry the party’s banner in most years. Notice I said ‘intelligent’ and ‘politically oriented.’Airheads and novices, famous or not, usually implode during a campaign. Fame and money help a person win, but in and of themselves, they aren’t enough.”
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